The Story

Welcome to Liv Bella Vita, where timeless elegance meets modern allure in the world of jewelry. Our brand is a labor of love from a dynamic team based in the charming city of Charleston, SC. 

The name "Liv Bella Vita" translates to "live a beautiful life," reflecting the essence of our brand. Inspired by rich heritage, our jewelry encapsulates the spirit of a beautiful life—something we believe everyone deserves.

Our genesis is deeply rooted in family and tradition. The term "Vita Bella" finds its origins in the iconic song "That's Amore" by Dean Martin, a melody that resonated through Emarie's childhood as it was lovingly sung by her grandfather. The term, meaning "that's love" in Italian, perfectly captures the sentiment we aim to evoke through our creations.

Liv Bella Vita reflects the unique blend of two generations, merging vintage charm with a modern twist. Emarie's Italian and Latin descent adds a personal touch, making Liv Bella Vita a celebration of heritage and individuality. Our collection is a testament to the beauty found in the marriage of classic and contemporary design.

At Liv Bella Vita, we believe beauty should be accessible to all. That's why we've crafted our pieces to be not only affordable but also of the highest quality. We prioritize hypoallergenic materials, ensuring that everyone can discover a little piece of happiness within our brand.

Founded in the summer of 2023, Liv Bella Vita has experienced nothing but upward momentum. As we step into 2024, we're excited to see what new chapters and opportunities unfold. Join us on this journey as we continue to create jewelry that tells stories, captures memories, and adds a touch of magic to every moment.

Thank you for being a part of the Liv Bella Vita family, where we invite you to live your most beautiful life through our timeless and enchanting jewelry.